In terms of numbers, we not only had a healthy growth across brand parameters but also top line and penetration growth, especially in our data sales. Or it just helped the brand attain awareness? Backed by a set of innovative products with generous loading of data, the agency challenge was to come to a sharp, yet relevant life expression that fit in seamlessly with the product offer. The film begins with a young man drifting to sleep after having dutifully sent off innumerable memes, jokes everywhere to do his share of spreading Bhalai. The clip then cuts into a scene where her boyfriend is being subjected to a barrage of grievous insults by his father. Also, building the category and the product in seamlessly while using the lingo of the youth gave the brand a tone it can call its own.
| Uploader: | Mezilrajas |
| Date Added: | 14 November 2014 |
| File Size: | 58.20 Mb |
| Operating Systems: | Windows NT/2000/XP/2003/2003/7/8/10 MacOS 10/X |
| Downloads: | 84169 |
| Price: | Free* [*Free Regsitration Required] |
Therefore, obviously one expected the campaign to have a direct positive impact on business as well as equity of the brand. The clip then cuts into a scene where her boyfriend is being subjected to a barrage of grievous insults by his father.
Creatively, the campaign dialed up this social drama into an interesting visual and oral landscape. Coupled with this was the bid to evolve the oral landscape of the brand — a fundamentally new zupply tone captures the syllables in which the youth of today talks. The ad series has been highly successful and much loved since the first ad was aired, till date. To get a deeper understanding of what went behind the campaign, BestMediaInfo spoke to Pushkar Jain, Head - Brand Marketing, Tata Teleservices, who shared the vision behind bhapai campaign and how it has helped to enhance mindshare for the brand, and Ashish Chakravarty, NCD, Contract Advertising, who spoke on the creative journey of the campaign.
bhalai ki supply
Yet, a wave of relief hits him whenever he receives a simple forwarded joke. They also won a Bronze award for its Integrated Advertising. The campaign puts forward this simple truth in a mock-altruistic tone and drives home the point that this seemingly innocuous behaviour of sharing jokes, videos and memes on the Internet is an act of greater good Bhalai.
This campaign was our vehicle for launching a set of innovative voice and data plans aimed at driving up usage with affordable and high quality connectivity. It is an amalgamation of the wit of li brand delivered in the times we live in.
A nonsensical, suppply call can provide a window of respite to someone stuck in a mundane job. Also, building the category and the product in seamlessly while using the lingo of the youth gave the brand a tone it can call its own.
Tata Docomo’s ‘Bhalai Ki Supply’ creates strong brand resonance
He then casually puts the phone away and gets back to reading. The cries for attention of a selfie queen or the dance of slavery by a bhalau executive were attempts in creating a unique visual language.
Or it just helped the brand attain awareness? More importantly, where I think that the campaign has really worked is that within such a short span of time it is becoming a part of popular culture.
Did it lead to good sales revenue too? This campaign is an ode to this very behaviour. The TVC showcases a young man laughing at a forwarded joke received on his handset.
The ad mi was amplified through outdoor media and point of sale merchandise where we received much appreciation. A voice from above then calls out to the viewer to imagine the reprieve a gossip-filled call could deliver, like frosty snowball bhaai a furiously hot summer day.
bhalai ki supply | Tags | Campaign India
A behind-the scenes look at how this campaign was developed. In terms of numbers, we not only had a healthy growth across brand parameters but also top line and penetration growth, especially in our data sales.
It is colloquial, yet trendy and fashionable. A solemn voice-over immediately reprimands him for not sparing a thought for his roommate, who is dancing away to the torturous whims and fancies of his bosses. The ad goes on to stress that simple and innocuous acts of sharing a like, meme, viral video, etc. But the list does not stop there; the campaign also builds in the core and eternal human insight of how a joke, a poke and a message from another fellow human being a source of joy, happiness, smiles.
The Bhalai ki Supply campaign is built on the idea that sharing either through data or voice is not just an act of passing something on; its end impact is much larger than the sender could have envisioned.
The campaign conceptualised by Contract Advertising has created a strong brand positioning for the telecom brand. The film begins with a young man drifting to sleep after having dutifully sent off innumerable memes, jokes everywhere to do his share of spreading Bhalai.
The film starts with a young girl clicking a selfie, only to keep it to herself. The final creative expression rides on multiple cultural trends and a core human insight.
Conceptualised by Contract India, the TVCs capture everyday situations to offer a witty reminder for the value-for-money data and voice plans by Tata Docomo. Backed by a set of innovative bhalak with generous loading of data, the agency challenge was to come to a sharp, yet relevant life expression that fit in seamlessly with the product offer.
Комментарии
Отправить комментарий